How Do You Manage Your Brand Image?Monday, July 14, 2014 - by Alex Hunter
So what’s Image Fetch all about?
It all started when we discovered a few of our clients were facing the same problems:-
- How do you know the image you are about to post is approved for use by your company/brand?
- How do you know the image won’t be embarrassingly cropped in your post?
- How can you get to the image you want quickly?
Let’s have a look at no 1. “How do you know the image you are about to post is approved for use by your company/brand?”
Many posts go out with the wrong image attached, an image that clashes with the brand message or it was not the final one chosen, this is your reputation we’re talking about and with the emergence of “social media” it is vital that you are in control of your brand identity. Think about it, you need to do other things and want to delegate the social media management to another member of the team, or the normal team member who deals with it is away on holiday and someone else is covering the social media schedule.
How do you exercise the right amount of control over what gets used without stifling your team’s creative output?
Yes, you guessed it you have to manage the situation, how dull. You’re going to need a process or system, one built so you have to do very little but in return you get the right amount of control and flexibility you need.
We figure you are going to need some layers of security so that only approved members of your team can get access to your precious images, so we’ve made Image Fetch a system with flexible, but secure, cloud based access, which can be tailored at individual and group levels.
What happens when you’re operating out of multiple sites, with multiple brands and multiple media types?
You are going to want the system that keeps all that organised, that is easily accessible through your browser and stored in the cloud, so when you are out and about visiting clients you can easily show them what’s been going on, or perhaps fill a spare moment and schedule a post.
Do you really want to spend your time cataloguing photos and other images? No, we thought not, that’s why we designed the solution so you just send all your visuals to us, photos, logos or videos and we’ll take care of the rest.
Now what about no 2. “How do you know the image won’t be embarrassingly cropped in your post?”
- Oh yes and check out the cropped slogan at the back of the photo
- It only takes a moment to post & crop but the viral damage is lasting.
So wouldn’t it be great if someone else kept an eye on the ever changing visible dimensions on the social media platforms and resized all your images accordingly. Then all you have to do is pick them up and add them to your post, simple.
Finally point no 3. “How can you get to the image you want quickly?”
Come on, who likes filing and cataloguing? Unless you suffer from “Obsessive Compulsive Disorder (OCD)” then most people see it as a necessary evil rather than a revenue generating activity, however, we’ve all suffered the stress of not being able to find an image when you have a deadline approaching. So we thought, you want to spend your time being creative, sending clear and delightful messages to reinforce your brand. The filing and stuff is just an obstacle that prevents you from doing what you are best at and love, so pass it over and we’ll do all that for you, just send us the images, tell us some key words about them and we will take care of the rest.
Everyone has their own way of cataloguing stuff, the beauty of our system is that the “tags” (key words that describe your image) are visible to all in your team, so they don’t have to second guess your mind, great control with open flexibility.
So you want a photo….? All you have to do is:-
- open your browser
- sign in
- search on keywords displayed in your tag cloud
Voilà, all your image related to your search appear. No wading through endless pages of images equals time saved and more time to get on adding value.
If any of this sounds familiar or has you thinking “yep that’s happened to me” then come make a difference to your day, sign up for our no obligation trial at Image Fetch we’d love to hear what you think.
“Your one-stop, cloud based, storage system”